Entrepreneurial psychology is a new area in which few psychologists practice.
I’ve recently decided to complete postgraduate studies at UQ in entrepreneurship so that my psychology and business knowledge would be an asset to those who want to move into the entrepreneurial head space.
What is an Entrepreneur?
There are many definitions but often it refers to someone who is creative and has moved into a business that sells a product or service that is innovative. Entrepreneurs can be anyone, including you! The average person comes up with innovative ideas but few recognise that they could make their idea profitable.
I’m particularly passionate about helping new start up businesses with those that haven’t been involved in business before. That means your average mum at home who is keen to start something while the kids are young; the university student who has time on holidays to try something new; the couple that has a unique skill set when they combine their talents; and established businesses that are ready for to move into transforming their stagnant business into something exciting and new. All of these sorts of people can become successful if they have the foundational knowledge of how to start.
How can you start to think like an Entrepreneur?
I believe the most exciting part of the process is the change in your mindset when you think like an entrepreneur; thinking out of the box, considering possible futures not limited by current barriers. Many failed entrepreneurs will immediately launch into new projects as it is a way of thinking – regardless of how they may have failed in the past.
Entrepreneurs are often quick to learn from their mistakes and don’t view failure as a negative event, rather as a stepping stone. Entrepreneurs are sometimes creative but even more importantly entrepreneurs need to be able to work in a team. There are plenty of movies about Silicon Valley start ups and the team is the key to launching the innovation. Who can you trust? Will they take advantage of you if you succeed? What are the risks? What if you lose a lot of your share in the innovation because you haven’t the funds or resources to put your product on the market?
The best websites to learn more about what entrepreneurs think can be found on:
Next time you are roving the Internet find out what inspires others and what is “in” and what is not, from websites like the ones listed above. Many fantastic business ideas are launched by having a crazy idea like sending your enemies glitter – as happened in the case of Mathew Carpenter aged 22 years. He certainly did not plan for millions of people to hit his website with orders! In this day of the Internet you ideally have plans for success and failure. If only Mathew had professional back up when his product went viral, he could have capitalised on the website traffic.
I have enjoyed all my jobs which have included construction management, inventing the hair scrunchy in the 80s, and now building psychology super centres in Australia, and I’m the key SEO analyst for my company. In my case I decided to learn SEO as I’m a psychologist with 4 years of training in stats, so I didn’t want to risk my success by trusting others. After may years of being in both business and psychology, my expertise and area of interest is in helping entrepreneurial teams (and families) to perform and succeed. Sometimes this means changing roles, hiring help and changing direction in the business when the market changes. If you want to hire an entrepreneur then I’m happy to travel anywhere in Australia or New Zealand to review your business and future strategies with your team. My fees are reasonable and easily recuperated in your future business success.
Author: Vivian Jarrett, B Psych (Hons), MAPS, MAICD.
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